At Optimitz, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal health information.

Information We Collect

Health Data

When you use Optimitz, we collect:

  • Nutrition data (meals, calories, macros)
  • Fitness data (workouts, steps, heart rate)
  • Sleep data (duration, quality, patterns)
  • Wellness data (mood, stress levels, meditation)
  • Body metrics (weight, body fat, measurements)

Account Information

  • Email address
  • Name (optional)
  • Profile picture (optional)
  • Date of birth (for age-appropriate recommendations)

Usage Data

  • App usage patterns
  • Feature interactions
  • Device information (type, OS version)
  • Analytics data (anonymized)

How We Use Your Information

We use your data to:

  • Provide personalized health insights and recommendations
  • Track your progress toward health goals
  • Identify patterns across nutrition, fitness, sleep, and wellness
  • Improve our AI algorithms and app features
  • Send you important updates and notifications
  • Provide customer support

Data Security

We protect your data with:

  • AES-256 encryption for data at rest
  • TLS/SSL encryption for data in transit
  • SOC 2 Type II certified infrastructure
  • HIPAA-compliant security practices
  • Regular security audits and penetration testing
  • Access controls and authentication requirements

Data Sharing

We will never sell your personal health data.

We only share your data with:

  • Third-party integrations you explicitly authorize (Apple Health, MyFitnessPal, etc.)
  • Service providers who help us operate the app (cloud hosting, analytics) under strict confidentiality agreements
  • Legal authorities when required by law or to protect rights and safety

Your Rights

You have the right to:

  • Access all your personal data
  • Export your data in standard formats (CSV, JSON)
  • Delete your account and all associated data
  • Opt-out of marketing communications
  • Control which integrations access your data
  • Request corrections to inaccurate information

Data Retention

We retain your data:

  • Active accounts: As long as your account is active
  • Deleted accounts: We permanently delete all personal data within 30 days of account deletion
  • Anonymized data: We may retain anonymized, aggregated data for research and product improvement

Cookies and Tracking

We use cookies and similar technologies for:

  • Authentication and security
  • Analytics (Google Analytics with IP anonymization)
  • User preferences (theme, language)

You can control cookies through your browser settings.

Children's Privacy

Optimitz is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have collected such data, please contact us immediately.

International Users

Your data may be processed in the United States. By using Optimitz, you consent to this transfer. We comply with applicable data protection laws including GDPR for EU users.

Changes to This Policy

We may update this Privacy Policy periodically. We'll notify you of significant changes via email and in-app notification. Continued use after changes constitutes acceptance.

Contact Us

For privacy questions or requests:

Questions? Read our Privacy FAQ or contact@optimitz.com.